What is a Mascot?
A mascot is a pictorial logo consisting of a character or spokesperson to represent a brand, such as an animal or person.
What is Styling?
Styling is a design guide indicating styling and formatting standards to ensure uniform representation of a brand.
What is a Soft Proof?
A soft proof is a digital sample of a print piece viewable on a computer screen.
What is Bleed?
is a method of extending a design past the finished page margins in order to be trimmed when printed. Making the image bleed ensures the final printed piece does not contain white lines on the edges.
What is Negative Space?
Negative space, also known as 'white space', is a design technique that leaves blank spaces or areas not containing any text of images.
What is a Flat image?
A flat image refers to a style of design where a digital image representing a real-life object does not contain any three-dimensional visual effect. Flat design typically makes use of simple shapes with sharp edges.
What is Skeumorphism?
Skeumorphism is a style of design where a digital image imitates the look and function or a real life object.
What is a Mock-Up?
A mock-up refers to a recreation of an original model to be used for testing a design and/or functionality.
What is CSS?
CSS stands for 'Cascading Style Sheets', CSS is a style sheet language use dot visually style elements of a web page.
What is a Thumbnail?
A thumbnail is typically a small, rough hand-drawn sketches of possible design concepts. Thumbnails serve as visual aids to help the development of full design concepts.
What is a Brand/Branding?
Brand/Branding is a concept consisting of a company's values, messaging, visual identity, and other characteristics to represent and promote a product or service.
What is an Icon?
An icon is an image, mark or symbol that visually represents an action, object brand or other similar item.
What is a Symbol?
A symbol is a pictorial logo consisting of a non-abstract shape or mark to represent a brand.
What is an Abstract Mark?
An abstract mark is a pictorial logo consisting of an abstract shape or symbol to represent a brand.
What is an Emblem?
An emblem is a design that represents a group or concept; in business, it typically encloses a brand name or logo. Examples of emblems include badges and seals.
What is a Brandmark or Trademark?
Also known as a logomark, a brandmark
What is a Logotype?
A logotype, also known as a 'wordmark', refers to the visual representation of a brand using its name as the design.
What is a Lettermark?
A lettermark, also known as a 'monogram logo', is a stylized design containing the abbreviation or acronym of a brand name.
What is a Wordmark?
A wordmark, also known as a 'monogram logo', a stylized design containing the abbreviation or acronym of a brand name.
What is Feathering?
Feathering is a visual effect that softens or smooths edges of a design element.
What is Scale?
is the size of a design element as related to another. Design elements can be proportionally increased or decreased in size.
What is Blur?
is a design technique that adds an overlay on an image to make it appear unclear.
What is the Golden Ratio?
The Golden Ratio, also known as the 'Golden Mean', is a mathematical ratio approximately equal to 1:1.61 used to create aesthetically pleasing compositions. The well-known Golden Rectangle consists of a large rectangle split into a perfect square and a small rectangle with the same aspect ratio as the large rectangle.
What is a Drop Shadow?
A drop shadow
is a visual effect that creates the appearance of a shadow behind an image. A drop shadow creates a 3D illusion that the image is raised.
What are Margins?
are blank spaces around the edges of a page, usually surrounding body copy. Adjusting the margin can change the overall appearance of a design.
What is Texture?
is a style of design where the surface of an element appears to have a tactile characteristic.
What is a Grid?
is a system that is evenly divided, intersecting vertical and horizontal axis used to align text and images.
What is Contrast?
is a pronounced difference between colors, shape, size, typeface, texture or other design element, such as dark versus light or thick vs thin. In typography, contrast refers to variety of stroke thicknesses.
What is White Space?
, also referred to as 'Negative Space', is a design technique that leaves blank spaces or areas not containing any text or images.
What is a Watermark?
is a translucent marker placed over a printed photo, or digital image or design. A watermark identifies the copyright owner.
What are Crop Marks?
Also known as trim marks, crop marks
lines indicate where the paper will be trimmed to its finished size. It is recommended to add bleed to avoid white lines on the edges of a printed piece.
What is a Safe Zone?
A safe zone
is an area inside the trim that is safe from being trimmed or cut off. All important assets, including text and graphics, should be placed within the safe zone.