Top Questions about Branding

  • What is a Brand/Branding?

    Brand/Branding is a concept consisting of a company's values, messaging, visual identity, and other characteristics to represent and promote a product or service.
  • What is a Thumbnail?

    A thumbnail is typically a small, rough hand-drawn sketches of possible design concepts. Thumbnails serve as visual aids to help the development of full design concepts.
  • What is an Icon?

    An icon is an image, mark or symbol that visually represents an action, object brand or other similar item.
  • What is a Symbol?

    A symbol is a pictorial logo consisting of a non-abstract shape or mark to represent a brand.
  • What is an Abstract Mark?

    An abstract mark is a pictorial logo consisting of an abstract shape or symbol to represent a brand.
  • What is an Emblem?

    An emblem is a design that represents a group or concept; in business, it typically encloses a brand name or logo. Examples of emblems include badges and seals.
  • What is a Brandmark or Trademark?

    Also known as a logomark, a brandmarktrademark
  • What is a Logotype?

    A logotype, also known as a 'wordmark', refers to the visual representation of a brand using its name as the design.
  • What is a Lettermark?

    A lettermark, also known as a 'monogram logo', is a stylized design containing the abbreviation or acronym of a brand name.
  • What is a Wordmark?

    A wordmark, also known as a 'monogram logo', a stylized design containing the abbreviation or acronym of a brand name.
  • What is a Watermark?

    A watermark is a translucent marker placed over a printed photo, or digital image or design. A watermark identifies the copyright owner.
    what is a watermark, design term - FAQ
  • What is a Mascot?

    A mascot is a pictorial logo consisting of a character or spokesperson to represent a brand, such as an animal or person.
  • What is Styling?

    Styling is a design guide indicating styling and formatting standards to ensure uniform representation of a brand.