Every business needs a brochure to market their goods and services. A brochure contains design elements to capture the attention of their intended audience. Brochures entice prospective clients to probe deeper into the content by reading further about a topic or getting contact information about the company.
A well-designed brochure should contain effective color contrast, images, and text to communicate a succinct positive message. Businesses used to hire graphic artists to design their brochures; but since the advent of the PC, small businesses have saved themselves the cost of designing their brochures by doing it in-house using Microsoft Publisher, Microsoft Word, and Adobe In-Design. Businesses only need to invest time in making their brochures look professional.
Brochures can increase brand awareness and keep merchandise in the public eye when used in conjunction with other marketing campaign strategies. Before creating brochures, consider the different formats such as pamphlets, checkout brochures, response brochures, mass mailed brochures, and visual aid brochures for presentations that can increase a customer's buying potential. Pamphlets, or pocket-sized brochures also called tracts, is an 8in X 11 sheet printed on both sides that are folded in half, in thirds, or in fourths, known as a leaflet. Brochures can range from three to eight panels, with the latter used primarily for formal presentations.
Politicians usually leave tracts behind as they go from house to house talking to people who are willing to open the door. A salesperson will drop off tracts at checkout counters to grab the attention of customers leaving the grocery store.
Response brochures answer inquiries of prospective customers who already have an interest and want to learn more. Brochures that are produced for mass mailings have high-quality graphics, photographs, and content that describes the company's goods or services.
Understanding the different types of brochures will improve any business' marketing potential.
Microsoft Word and Microsoft Publisher are the easiest software to make attractive, affordable brochures. Before you begin, remember fonts such as Arial, Helvetica, Times New Roman, or Century is popular typefaces because they are simple in design and easy to read. The general rule of thumb for layout design is to use 12-point font for text, 10-point for captions, and 14 to 22-point fonts for headlines.
Focus the content on educating or informing the target audience about the company's products and services. Avoid overly hyped sales pitch and unsupported claims. Use captions and bullet points to convey a clear message. Incorporate real testimonials by customers. List a money-back guarantee and a return policy to ease the concerns of prospective customers. Look out for any defects when printing the brochures; discard any with smudge marks, faded lettering, and blurred pictures.
Businesses can create their own brochures in Microsoft Word 2007 by following these easy steps:
Businesses can incorporate the same principles into Microsoft Publisher 2003 with these easy steps:
If a business doesn't have the resources to hire a graphic artist or if they don't have an employee to create brochures in-house, the third option is to find a reputable online printing company. Many online printing services offer competitive prices and discounts. Online printing companies will allow businesses to create brochures by choosing from a selection of templates; although it might be easy and convenient, customizable brochure design comes with a steep fee. Be sure to ask for a sample brochure before placing bulk orders.