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    Rack Cards
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    Overnight Prints has created "Start Files" in a variety of programs. Select a program and click "Download File".

    Review instructions, specifications, common mistakes and USPS Regulations.

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    Safe Zone:

    Illustrates the cutting margin. We can potentially cut the product up to this point. Anything extending outside of this area risks being trimmed.

    Full Bleed:

    Size your image to the Bleed Size to ensure your background extends to the edge of the card.

    Color CMYK Recommended
    File Types TIF, PSD, PDF, PNG, JPG, EPS or AI (Ver. 9 or newer)
    Resolution 300 dpi
    Start Designing

    Frequently Asked Questions

    1. What is a rack card?
    A rack card is an unfolded promotional card designed for display holders, counters, and reception areas. Businesses use rack cards to give customers a short introduction to their services, attractions, menus, or events.
    2. What size are rack cards?
    Overnight Prints rack cards have a finished size of 4 × 9 inches. This is a common format for brochure racks and countertop displays. Check your holder’s internal dimensions before ordering to make sure the cards will fit.
    3. What paper are rack cards printed on?
    Our rack cards are printed on 15pt premium cardstock. This stock gives the card a firm feel suitable for promotional displays and customer handouts.
    4. What finishes can I choose for my rack cards?
    Available finishes include satin matte, full gloss, and Spot UV. Satin matte provides a subdued appearance, full gloss adds shine across the surface, and Spot UV highlights selected design elements. Review the artwork requirements when choosing Spot UV.
    5. Can rack cards be printed on both sides?
    Yes. You can choose single-sided or double-sided printing. Use the front for your main image and message, and the back for supporting information such as services, directions, contact details, or a booking link.
    6. Can I design rack cards online or upload my own artwork?
    Yes. You can customize an online rack card template or upload your own artwork. Before ordering, check your text, images, contact information, and layout against the product specifications.
    7. What file formats and resolution should I use?
    The listed upload formats include TIF, PSD, PDF, PNG, JPG, EPS, and AI version 9 or newer. Prepare raster images at 300 DPI at the intended print size, and use CMYK as recommended in the specifications.
    8. What should I put on a rack card?
    Include a clear headline, one main image, a short explanation of your offer, and the details customers need to act. Depending on your business, that may include your address, opening hours, phone number, website, or a QR code. Test any QR code before printing.
    9. What is the difference between a rack card and a brochure?
    A rack card presents a short message on an unfolded card. A brochure typically uses folded panels to organize more detailed information. Choose a rack card for a quick introduction and a brochure when customers need more explanation.
    10. How quickly can I receive my rack cards?
    Timing depends on the production and shipping options available for your order and destination. Review the delivery information during ordering before committing to an event date. Do not assume that every order includes same-day production or next-day delivery

    Personal and Professional Rack Card Designs

    Browse professionally designed rack card templates created by our design team. Choose a layout, customize your text and images using our online design tool, and create eye-catching promotional rack cards in minutes.
    Browse Full Templates Gallery

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    Beautifully memorable Christmas family photo 4x9 rack cards printed on 15pt card stock
    Promote Your Business with Custom Rack Cards

    Custom rack cards are designed to grab attention in high-traffic areas such as hotel lobbies, visitor centers, restaurants, and retail counters. Their tall 4" × 9" format makes them perfect for displaying business information, menus, promotions, and local attraction advertisements. Businesses often use rack cards to introduce products or services, highlight seasonal offers, promote events, or provide quick information that customers can take with them. With vibrant full-color printing and premium cardstock, custom rack card printing helps your marketing materials stand out and communicate your message clearly.

    Start Designing

    Customer Satisfaction

    3.9
    Out of 5.0
    Overall Rating
    225 Reviews
    Your feedback is critical to our success. Please check out what our Customers are saying about their Rack Cards purchase.
    Verified Buyer
    November 22, 2024 by doug (Kansas, united states)
    “I've used Overnight Prints for years. This last batch of Rack Cards were beautifully printed, arrived fast and were very inexpensive. ONP does great work and they are easy to work with.”
    Verified Buyer
    November 15, 2024 by Matthew (Montana, United States)
    “The cards arrived in reasonable time, and purchasing 2000 of them gave me a great cost per item. I was able to up my presentation game with almost no effect on the bottom line.”
    Verified Buyer
    September 8, 2024 by Blipster (MI, united states)
    “Great cards with great quality for a great price”
    Verified Buyer
    May 12, 2024 by Jamika
    “Great product and a great price!”
    Verified Buyer
    February 13, 2024 by Cate P (Pennsylvania, united states)
    “We use these cards to pass out to the elementary children of seven school districts in our county to take home to their parents. The cards highlight two events we plan during spring. The price to print them and the great turn around time were greatly appreciated.”

    Custom Rack Card Printing

    Rack cards are one of the most effective marketing tools for promoting businesses, attractions, and special offers. Their tall and compact format makes them ideal for displaying key information in locations with high foot traffic such as hotels, visitor centers, restaurants, and retail stores. Custom rack card printing allows businesses to showcase services, highlight promotions, and attract new customers with eye-catching designs.

    Popular Uses for Rack Cards

    Rack cards are widely used by businesses in tourism, hospitality, and local services. Hotels and visitor centers often display rack cards that promote nearby attractions, tours, restaurants, and events. Restaurants use rack cards to showcase menus or special promotions, while service businesses use them to highlight discounts, new offerings, or seasonal campaigns. Learn more about when to use rack cards instead of flyers for different marketing campaigns.

    Rack Cards for Tourism and Local Marketing

    Rack cards are especially popular in the travel and tourism industry because they are easy to display and distribute. Tourism companies, tour operators, local attractions, and restaurants often place rack cards in hotel lobbies, visitor centers, and information kiosks to reach travelers looking for activities and recommendations. The convenient size makes rack cards easy for visitors to pick up and keep for later reference.

    Standard Rack Card Size

    The most common rack card size is 4" × 9", which is designed to fit standard brochure display racks and holders. This format provides enough space for images, descriptions, and contact details while remaining compact and easy for customers to carry with them.

    Rack Card Design Tips

    Effective rack card design focuses on bold visuals, clear messaging, and easy-to-read layouts. Since rack cards are often displayed among many other promotional materials, strong headlines and striking images help capture attention quickly. Many businesses include a short description of their services, key benefits, and contact details so potential customers can easily take the next step. For more ideas, see our guide on how to design rack cards that actually get picked up.

    Complete Your Marketing Materials

    Many businesses combine rack cards with other printed marketing materials to create a complete promotional package. For example, companies often distribute rack cards alongside custom brochures for more detailed product information or printed booklets for catalogs, travel guides, or event programs. If you're deciding between formats, our rack cards vs. brochures guide explains when each option works best.