Home-based businesses can utilize direct mail, brochures in marketing mix
By: Mark HaslanMarch 24th, 2011
Small businesses with a brick-and-mortar location get the advantage of having face-to-face contact with consumers regularly and building business partially based on passersby.
However, a home-based business can find developing an effective marketing strategy a bit more difficult. Fortunately, the power of print initiatives such as direct mail and brochures is there to help.
Direct mail may be a more neglected avenue as a result of the rise of email marketing, but it is still a cost-effective strategy for many business owners – just make sure the copy is professional and attention-grabbing, the website AllBusiness.com writes.
Brochures are another useful medium that allow companies to connect with consumers by either delivering them via a direct mail initiative or leaving them in public locations.
"They are relatively cheap and easy to print, and you can distribute them by mail or by leaving them at locations where they will be noticed. A professional looking brochure can help convince potential customers who are still on the fence about your products," the source explains.
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