As the printing industry begins to see growth and increasing reports of usage in the face of technologies such as social media, according to recent surveys from FedEx Office and Capital One, channel experts are gathering to learn about new techniques to take print initiatives to even greater heights.
At the recent Braintree Printing Open House, [...]
While businesses often rely on graphic designers to create effective marketing materials such as brochures and posters, they also sometimes need these individuals to craft unique logos and signs to communicate specific messages.
For example, Cereplast recently announced the top three designs in its competition to find a new symbol that can be placed on products [...]
Increasingly, businesses are combining both digital and print strategies to reach the broadest audience possible. Now, the United States Postal Service is offering an added incentive for companies that implement cross-channel marketing initiatives.
Last week, the USPS announced it would be providing a 3 percent discount to businesses that include quick response codes on their letters, [...]
For graphic designers hoping to stay current on the latest production printing techniques for flyers, brochures, posters and other marketing materials, The Future Of Digital Printing summit may offer some ideas.
Hosted by Oce Production Printing, the summit will focus on how variable data printing is moving from monochrome to full color, WhatTheyThink writes, and its [...]
Graphic designers are increasingly in demand, as businesses look to create attention-grabbing and visually captivating materials, such as posters, catalogs and brochures. However, even these creative individuals need a little inspiration now and then, so why not take a look at the past?
In the most recent edition of the UK's Creative Review, Rick Roynor was [...]
Florence is known as the birthplace of the Italian Renaissance, housing legendary works of art such as Michelangelo's David and two of world's oldest and most renowned galleries, the Uffizi Gallery and the Palazzo Vecchio.
Now, graphic artists hoping to hone their postcard, brochure and poster design skills and benefit from the city's artistic reputation and [...]
Last week, industry professionals and organizations such as Eastman Kodak, the United States Post Office and the Print Council gathered at the University of Dayton Arena for Think Patented's "Print Delivers" event.
The event's theme, "Print Delivers! Print is no longer simply ink on paper," sought to make a case for the effectiveness of print as [...]
Young graphic designers are earning some experience in the poster printing industry and helping improve the environment at the same time.
Design students at New College Durham are competing to create posters that detail the consequences of littering for the town, The Northern Echo reports.
The competition was suggested after residents complained about littering in the center [...]
Fort Wayne, Indiana, recently honored the year's top marketing campaigns that included mediums such as custom holiday cards, television and even Band-Aids.
High-end bag maker Vera Bradley came away from this year's ADDY Awards with two best-of-show honors for its "Be Colorful" ads, which Bill McKendry, founder and chief creative officer for Hanon-McKendry-Integrated Brand Connections, called [...]
Troubled retailer JCPenney is hoping to reinvigorate its sales numbers through a new spring fashion marketing campaign, which will include direct mail, TV, radio and social media.
The new campaign will also mark the debut of the retailer's brand logo, which it hopes will bring young and lapsed consumers back into the store. Launched February 27 [...]
