Each of New Jersey's three regions – North, South and Central – will now have a brochure alerting residents and visitors of the best rivers, lakes and ponds to go fishing thanks to the New Jersey Department of Environmental Protection, according to the North Jersey Record.
The news source said that each brochure will feature a [...]
About 58,600 postcards with the wrong first name were sent out to Indiana residents by the state's Bureau of Motor Vehicles, according to the Indianapolis Star.
The postcards were telling people to renew their driver's license, which about 2.4 million Indiana residents need to do in 2012, the news source said. BMV officials were hoping to [...]
While the advent of social media has generally proved to be a challenge to traditional print marketing, such as direct mail and poster initiatives, there is one lesson print experts can learn from the digital medium.
Social media has enforced a customer-centric marketing strategy that is designed and driven by consumers, their preferences and interests. Consider [...]
Reports of the United States Postal Service may not a paint a very rosy picture for the agency's financial outlook. However, that doesn't mean that the USPS has to take the news lying down.
Recently, the USPS has announced a slew of initiatives aimed at spurring direct mail volumes, particularly among small businesses and advertisers. Consider [...]
Quick response codes are a simple way for small businesses to add depth to their posters, brochures, fliers or other print promotional materials. By allowing the growing population of smartphone users to scan a print ad, businesses can provide exponentially more information than the constraints of a piece of paper or a brochure would allow.
In [...]
Direct mail is one of the most popular forms of small business marketing. It allows companies to deliver a tangible product directly into the hands of consumers, forcing them to stop and take a few seconds to review the offer.
Now, this assertion is being supported by a recent study from the Print Industries Market Information [...]
During the recession, small businesses may have increasingly adopted digital advertising channels as a result of their cost-effective properties relative to print strategies such as direct mail, but there was at least one print channel that remained strong: coupons.
For direct mail marketers, coupons are a marketing coup in economic downturns. Consumers are looking to save [...]
Numerous survey have found plans for small businesses to increase their marketing budgets that coincide with reports forecasting greater direct mail revenues.
Now, PRIMIR, the company that recently published a study called "Trends & Future of Direct Marketing," is adding its voice to the group, noting that while direct mail volumes is not set to gain [...]
As digital strategies such as social media and mobile are increasingly gaining traction among small business marketers for their cost-effective properties, many advertising experts are warning against investing in only one channel to the detriment of others.
In a recent article for AllBusiness, Paul McCord advocated that companies adopt a cross-channel approach to soliciting customers, one [...]
Sustainable printing can benefit more than just the environment – it can help both small businesses and printing service providers save money.
Whether a company is seeking to produce flashy postcards or informative brochures, the printing process can require a great deal of energy usage, especially when customers don't seek out the most environmentally friendly method [...]
