In an effort to draw more business into the state of South Dakota, Governor Dennis Gaugaard has been sending postcards to businesses in states with higher taxes, including Illinois, Minnesota and California. The state said it has received "50 solid leads" from the direct mail campiagn, according to The Argus Leader.
The postcards, featuring Daugaard's face [...]
The Somerset County Regional Center Partnership in New Jersey has released an informational brochure on shopping opportunities in the area, according to the Messenger Gazette.
The brochure, titled Shopping, Retail and Service Opportunities in the Regional Center, follows the publication of brochures about employment and fitness opportunities in the regional center, which both provide a summary [...]
A company called 20:20 Dialogue said it has successfully applied its analytic expertise to optimize brochure mailing activities for the Hoseasons Group.
The company said that cutting pages from the group's brochure protected a 245 percent improvement in return on investment, costing 64 percent less than the full version of the brochure. According to the two [...]
New research from comScore, Inc. shows that QR, or quick response, codes could be a good way for a direct marketing business to draw readers from their brochures or postcards to their websites.
The June report shows that there were 14 million mobile users who scanned QR codes in June, representing 6.2 percent of the total [...]
While many direct marketers worry about their ability to continue sending brochures, postcards, envelopes and more with the threat of many local post offices closing, Bloomberg's editors wrote an opinion piece saying that if the office wants to save money, they have to look at employees' salary.
The news source said that USPS puts 80 percent [...]
While many marketers have done away with brochures and postcards, a new survey from GI Insight's finds that almost half of consumers have been promoted to visit a company's website because of something they received in the mail.
The survey found 47 percent of consumers visited a website after receiving a relating piece of direct mail. [...]
For marketers that send brochures, envelopes and postcards from their home office, Stamps.com has just introduced PC Postage Version 8.9 software, which includes new features to help high-volume shippers save money.
The new version of the program will allow shippers to cut costs by adding to the Priority Mail offering to include new discounted shipping rates [...]
While postcards and direct mail marketing in general seems to be falling out of favor with most, Sundeep Kapur, who runs the Email Yogi blog, said postcards have one big thing going for them: Customers will look.
"Your opportunity now is to convert that fleeting glance into a connection," Kapur said, addingthat while there's a good [...]
Direct mail, such as postcards, brochures and other printed items, still has its place in marketing, according to GrowthUniversity, a website for small businesses.
The site said that local businesses such as massage parlors and new restaurants can get the word out to their local area, a very targeted group, by using direct mail.
"By sending coupons [...]
Although many small businesses struggle with a lack of a marketing budget, one copywriter suggests that postcard marketing could be a good, cheap way to get a response for a small business.
Kaitlyn Miller, in writing for PrintPlace.com, said that marketing is just as vital as the product is, saying that if people don't know about [...]
