A new brochure, which went to thousands of homes in the Cape Coral, Florida, area this past week, is causing a stir with residents, according to the Cape Coral Daily Breeze.
The mailer claimed to list which city candidates would restart the utilities expansion project if they were elected, according to the news source, compared to [...]
According to one company, a great way to advertise products is brochures, and a great way to display the information is a brochure holder.
Easy Display said making brochures noticable can be simple enough as putting a good casing over them, as brochure holders showcase booklet and give a business a certain kind of style.
"Sometimes, customers [...]
When Larrose-Cut Off Middle School teacher Michelle Plaisance picked up a brochure in Disney World's Epcot Center 14 years ago, it was hard to imagine she would have done what she has now. The teacher, along with her students, have raised about $475,000 over the past 14 years, according to Louisiana's Daily Comet.
The brochure, of [...]
Postcards have long been a tradition of the appointment reminder of dental offices, but do offices still mail to their patients on a regular basis? According to a survey by The Wealthy Dentist blog, it's about 50-50 of those that do and don't.
The blog asked dentists whether they send regular mailings to their patient base. [...]
As customers have gotten smarter about finding good deals, daily deal websites have risen in popularity, but an article on CNBC's website said it may be easier to reach customers via an envelope with coupons inside.
Welcomemat Services, a direct mail marketing company which targets people moving in with a packet of coupons for free services [...]
A new study from Scarborough Research shows that mailings – such as postcards, brochures and envelopes – still get use from many households across America.
Coupon usage for household groceries is up 24 percent since 2006, according to the study, and mail coupons are used by consumers 33 percent of the time. The leading source of [...]
The way customers interact with print immensely in recent days, according to Philip Ricketts, head of sales and marketing at UK mail service Royal Mail on UTalk Marketing's website. Ricketts said for companies that use print marketing, such as brochures, envelopes and postcards, it may be time to give campaigns and technology twist.
Ricketts said the [...]
For companies that want to develop a direct marketing campaign by sending out postcards, brochures or other printed items, Drew Hirtle, an account executive at Curry Printing, said on Worcester Business Journal's Online website that less is more.
"In most cases, it is better to keep promotional material short and to the point," Hirtle said on [...]
For business people who want to set the right tone, the business card is extremely important, according to Lauren Marrus, president of stationary company Dempsey and Carroll in the Wall Street Journal.
"It is an extension of your persona," Marrus told the news source. She said a business card should reflect who a person is and [...]
Cross-media communication isn't just hype, Frank Romano said in ProPrint Magazine, it's the wave of the future for the graphic communications industry.
"Familiar media types have been augmented with the rapid rise of mobile, social, online and interactive media," Romano said on the magazine's website. "All of these new channels create demand for more media integration [...]
