Advertising having mixed results among consumers
Author: Jenna Weiner
November 9, 2009

A recent poll suggests that companies aren't necessarily capturing the interest of potential customers with their current advertising campaigns.

According to an AdweekMedia/Harris Poll, 55 percent of consumers say that current advertising is interesting, but only 8 percent say that it is "very interesting." In comparison, 47 percent called current advertising "somewhat" interesting.

Regardless of how interesting the ads are, companies in the long run are more interested in how effective they are. With that in mind, the poll found that 54 percent think advertisements were not influential in their most recent large purchase, compared to 35 percent who said that advertising had been influential to them.

Still, the poll also found that younger adults, a demographic targeted by many advertisers, were among the most likely to report being influenced by advertising.

When it comes to getting attention in the current economy, many entrepreneurs have been forced to get increasingly creative and to review all of their media options. Some are using options like custom printing or eye-catching graphics to introduce innovative new campaigns, while others are trying their hand at new online social media options.