Archive for January, 2010
« Older Entries |Do Your Business Cards & Marketing Materials Need Revamping?
Thursday, January 28th, 2010 by Tyler Knott Gregson
When was the last time you stepped back and really took a peek at your business cards, rack brochures, pamphlets and flyers? When was the last time you really wondered if they needed some tweaking, some revamping and some fine tuning? If you’re like most of us, that will probably be quite some time ago. If you’re like most of us, that’s probably a bad, bad thing. The good news is, this is a fixable situation. The bad news is, you have to fix it.
Tags: Business Cards, Changing, High Tech, Ideas, Revamping, Tips, Updating
Posted in Business Cards, Corporate Identity | 1 Comment »
We Should All Choose Greener Printing!
Tuesday, January 26th, 2010 by Overnight Prints
Whether you’re a designer or a corporate end-user, you wield a great deal of influence over how the industry should respond to today’s environmental agenda.
There are many recycling, energy, emission, and other environmental print concerns that a customer should be aware of before choosing a company to print with.
Tags: chlorine free paper, fsc paper, global warming, green issues, green printers, hippy, sustainable printing, the environment, tree hugger, waterless printing
Posted in Green Printing | 31 Comments »
Tips for Logos
Tuesday, January 26th, 2010 by Diana
Many small business owners choose to have logos designed for their business, but it’s not an easy task. How do you encapsulate a business image in colors, fonts, and graphic elements? I’m certainly no designer, but there ARE things you should think about before ever having a logo done.
Tags: Corporate Identity, effective logo, logo, logo design, no logo, small business logo
Posted in Corporate Identity | Comments Off
Support Your Local Artists with Find Art Magazine
Wednesday, January 20th, 2010 by Overnight Prints
If you are an artist, designer, or art-lover living in Southern California then you may be interested in a new magazine that’s trying to get itself launched. It’s called FIND Art Magazine and the goal of the publication is to build an art community by bringing local artists, galleries, companies and spectators together into one “Found” space.
Tags: alternative artists, art magazine, art shows, artists, design magazine, fine art, flyer prints, postcard prints, southern california artists
Posted in General Interest | 5 Comments »
Interview with Graphic Designer Stephen Bowman
Monday, January 18th, 2010 by Designer Interviews
Stephen Bowman is a true design professional with many years of design experience under his belt. He talks to OvernighPrints.com Design Blog about his love of traditional printing methods and his recent decision to set up on his own design studio.
Posted in Designer Interview | 3 Comments »
Not Convinced? Free Samples To Change Your Mind!
Monday, January 18th, 2010 by Tyler Knott Gregson
How many of you out there have wandered onto a car lot, grabbed your checkbook and bought a car without ever taking the car for a test drive? Yeah, probably not many, if any. It’s completely reasonable, fair and wise to want to take the car for a spin, kick the tires a little, and really find out if it’s the car for you before you invest your money into it. Why should your business’s advertising materials be any different? Should you just click on the very first website you find, upload your design and hope for the best? No. You shouldn’t, and there’s an alternative.
Tags: Advertising, Business Cards, Free, OvernightPrints.com, Samples
Posted in Business Cards, Corporate Identity | No Comments »
Is the Cell Phone Killing the Business Card
Thursday, January 14th, 2010 by Stephen Owen
Is cell phone and Internet technology killing the business card? Over the last two decades, print promotion has certainly taken a slight downward turn as businesses embrace web-based promotion and turn away from flyers, business cards, magazine ads, and the printed word.
In the 1980’s the business card was king. It was absolutely essential for all businessmen and women to have a “killer” business card. The business card was often the key to successful social and business networking. Over the last 20 years, advances in cell phone technology have created a situation where people can swap numbers and information using their cell phones. It’s a fact that more people own a cell phone than a set of business cards!
Tags: bump, business card technology, Business Cards, cell phone apps, cell phones, google goggles, iphones
Posted in Business Cards | 5 Comments »
Designing a logo for Letterheads, Envelopes, Business Cards and other Corporate Identity Materials
Wednesday, January 13th, 2010 by Overnight Prints
Designing a new business identity can be frustrating. There’s a lot to consider. A simple logo on a letterhead, business card or envelope, has to clearly reflect the aims, personality, and business type of the company that you’re promoting. Thanks to the internet and web promotion, it’s now trickier than ever to design an image that will suit both onscreen and offscreen mediums — designers have to think about how the company image looks on both paper and in pixel terms!
Tags: branding, business card, business image, Corporate Identity, envelope, Letterhead, logo, logo design, print logo
Posted in Corporate Identity | 5 Comments »
Resolution Blues: the tiff between gifs and jpgs
Wednesday, January 13th, 2010 by Katrina Hase
Ever have this happen? A publication asks you to send a logo or photo to them, so you take time out of your busy day, find the logo or image on your hard drive and send it over. Later that day, someone from the production department emails you that you’ve sent the wrong file format. Huh?
Or perhaps you put together a gorgeous Powerpoint presentation with photos you downloaded from the web, then went to print handouts from the file, only to discover the pictures are all jaggy and weird looking! What’s going on?
Well, my friend—you’re experiencing the resolution blues. (Don’t worry—you’re not alone.)
Tags: Design Resolution, designing for print, designing for web, giff, jpeg, jpg, logo resolution, pixels, print color, resolution, screen color, tiff
Posted in Design Resolution, Photoshop | 3 Comments »
Selecting Fonts
Wednesday, January 13th, 2010 by Katrina Hase
Look beyond your computer’s installed fonts. Limiting your selection to fonts that are installed on 90% of all computers runs the risk of presenting a message that is cliche and unimaginative. I’ve seen headlines in Papyrus for everything from Christian rock bands to homemade candles. Can one font really be right for so many disparate products? Looking beyond your computer’s installed fonts will free you to find THE ONE font that really conveys the message of your brand.
Tags: dafont, extensis suitcase, font color, font use, Fonts, illustrator fonts, installed fonts, photoshop fonts, zapf chancery
Posted in Fonts, Photoshop | 2 Comments »
